Our approach
The SVERA Market Entry Framework.
Five phases with clear decision points. Every phase ends with a document the leadership team can approve — or stop the project with good reason.
Assess
Market size and dynamics, competition, regulation, entry barriers.
Decision point: Is the market worth entering?
Deliverable: Market assessment.
Decide
Entry model (own entity, partner, distributor, acquisition), target customers, business case.
Decision point: How do we enter?
Deliverable: Entry strategy and business case.
Structure
Legal and commercial structure, contract models, partner selection, risk map.
Decision point: Is the structure acceptable?
Deliverable: Structure proposal and risk map.
Launch
Launch plan, marketing and communications, digital tools, first customers.
Decision point: Are we ready to launch?
Deliverable: Launch plan and running campaigns.
Scale
Performance review, optimisation, next markets.
Decision point: What next?
Deliverable: Review and next-step plan.
Clients can start at any phase — for example, with structuring when the market decision is already made.
Where is your project now?
Tell us which phase you are in — we'll suggest where to start.