Market Research & Marketing
Understand the market. Then reach it.
Research that answers your business questions, and marketing that turns the answers into demand.
Typical timeline: 3–8 weeks for research; marketing on an ongoing basis
Discuss your projectQuestions we help answer
- How big is the opportunity, really?
- Who are our competitors and how do they win?
- Why would customers choose us?
- Which channels will bring the first customers?
What we do
Market and competitor research
Market size, trends, competitors and their offers, from desk research and interviews.
Customer research
Interviews and surveys that show what customers need and how they buy.
Positioning and messaging
A clear statement of why you, for whom and against whom.
Marketing strategy and campaigns
A channel plan with budget and KPIs, then the campaigns themselves.
PR and communications
Announcements, media relations and communication for launches.
Content and webinars
Expert content and webinars that build trust with decision-makers.
Typical situations
Typical situations, not client cases.
A company entering a new market without local data
Needs market size, competitors and customer insight before committing budget.
A product launch in a new country
Needs positioning, messaging and the first campaigns.
What you get
- Research report
- Findings and what they mean for your decision.
- Positioning framework
- Who you are for, why you, against whom.
- Marketing plan
- Channels, budget and KPIs.
- Running campaigns
- Launched, measured and improved.
FAQ
- Do you run research in several countries?
- Yes, with local fieldwork partners where needed.
- Can you take over our ongoing marketing?
- Yes, under a long-term engagement.
Planning a market entry or a complex project?
Tell us about it. We reply within two business days.